Ernani Ferrari

Software Metrics and Indicators Are More than Corporate Statistical Instruments

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Reading time: 2 minutes Software metrics and performance indicators are more than simple mathematical and statistical elements. They are also elements of psychological and behavioral impact on people and organizations since the way in which they are measured strongly determines the reactions of both people and organizations. Metrics and indicators […]

Ernani Ferrari

Strategic Planning: Management Tool or Ritual?

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Reading time: 6 minutes If actions such as implementing corrective and evolutionary measures, adapting product and service portfolios, ensuring proper market positioning, defending a company against the competition, exploring potential business opportunities, establishing strategic partnerships and improving business processes, among so many others, are difficult to carry out with proper […]

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